Fleischer Busse » their business? At first, the answer s

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The Key Ingredient


You've heard it yourself. He's the life and soul of the place, a grand man altogether. She's the heart of the business Riley Nash Jersey Youth , a formidable woman. Sometimes, it seems to me that the more successful hotels or restaurants are those that are closely identified with their larger-than-life owner or founder. In Ireland, the personalities of P.V. Doyle, Myrtle Allen and Paddy Fitzpatrick stand squarely out in front of the places they created. Elsewhere, Conrad Hilton and Heston Blumenthal do the same. Did I say 'closely identified'? Sometimes Gustav Nyquist Jersey Youth , in our minds, they are the business. We find it impossible to imagine these establishments without them.


In many ways, these characters make the business of branding the hotel or restaurant a simple matter. No need to worry about the tricky question of differentiation for they are one of a kind, outstanding in a field that they've paced out, planted and grown. If you need to know how the brand should behave Cam Atkinson Jersey Youth , just study the owner and watch what he or she does. He is the brand in action, she is the brand made flesh. The story of their lives is your brand manual, each entry a lesson in how to greet a guest, treat a supplier or promote the business.


However, whilst it has many obvious attractions Alexander Wennberg Jersey Youth , this can be a dangerous strategy. What happens when the defining character passes away or moves on? Who do we look to for direction? The world of business is full of stories of withering decline following the departure of the main man or woman. They leave a gap that cannot easily be filled.


So how do we find another way to breathe life into our business and safeguard its future? This was the challenge facing Declan and Bernadette Fagan in early 2005, as they made plans to add to the success of their business, The Temple Spa in Co. Westmeath. The pair had tended to the steady growth of Temple from a farmhouse offering bed and breakfast accommodation to one of Ireland's first dedicated spas. Now, they wished to stretch a little more and sensed that it was time to develop an identity for the business that was less reliant on their own, immediate delivery of it. They invited us to help and we met with them in late spring to begin work together.


History Ready-Mixed?


Their already difficult task was made even harder by the fact that they proposed to move their accommodation and spa facilities from the farmhouse that had housed the business since its beginnings some fifteen years previously Zach Werenski Jersey Youth , to a new building across the farmyard. For their guests, the image of the eighteenth century farmhouse stood for all that was best about Temple and the pr d a story for their business? At first, the answer seemed obvious. The farmhouse at Temple stood on a site that had its origins in the seventh century when it had been closely associated with St. Kieran of Clonmacnoise. The ecclesiastical centre founded by the saint is only a short fifteen miles away and the earlier title of the place, Teampaill Mac An Tsaoir Seth Jones Jersey Youth , carried his famil. Wholesale Jerseys From China Wholesale Throwback Jerseys Wholesale Jerseys Wholesale Authentic MLB Jerseys Wholesale Jerseys Cheap Wholesale Authentic Jerseys Wholesale Soccer Jerseys Wholesale NHL Jerseys From China Wholesale Throwback NFL Jerseys Wholesale Throwback NBA Jerseys